Relocation Team – Launched!
October 22nd, 2011October Series
by Joy Ferguson, Relocation Director
I think the message is out there to everyone now – the Real Estate market has been and continues to be going through turbulent times. And in extraordinary times great leaders distinguish themselves by having a vision, beyond getting their company through the day-to-day.
Earlier this year I met with JoAnn Johnston, Operating Principal, and Heidi DeForge, Team Leader/Managing Broker, of Keller Williams Realty of Northern Colorado. They wanted to know more about my background as a Relocation Director with a very successful real estate company in the Midwest.
- A Conversation with JoAnn & Heidi -
JoAnn -
Could you tell us a little about your Real Estate background? I have been in Real Estate for 31 years. My first 15 years I served as a Realtor® specializing in re-sale and new construction. I entered the management side in 1995 as Assistant Manager to Dave Pierce at Moore & Company. On October 1, 1999, I became the Team Leader for Keller Williams Realty of Northern Colorado’s Fort Collins office. We launched our Loveland office in 2000 and Greeley office in 2001. Since then I have served as our General Manager and now as Operating Principal.
What were your thoughts regarding the launch of a Relocation Department? This is perfect timing given the ACE Technology & Manufacturing Park taking shape in Loveland as well as the oil and gas activity in Weld County. We found the talent in you, Joy. We were searching for what to do and then you came along. Perfect fit, perfect timing.
Heidi -
You have been in your current role for almost a year. Why relocation, why now? I have been a licensed Realtor® since 1996 and with Keller Williams Realty since 2001. I officially accepted the Team Leader/Managing Broker role on November 1, 2011. Keller Williams is an unbelievable company – our culture is unlike most companies out there. We have franchise systems in place that truly help our agents succeed. The only area we had not tapped into was relocation. Colorado has weathered the recent economic climate and continues to be a destination state for individual households as well as corporations. It only makes sense for us to broaden our services and specialize in corporate relocation.
Could you tell us about the selection process for the new Relocation Team? Corporation relocations are complex in nature. It is critical to have a qualified, educated Relocation Team in place to ensure these transactions run smoothly. Members of our Relocation Team have to meet annual production goals (or closed number of transactions) and complete extensive training on both the buying and selling side of corporate relocation. They are fully prepared to manage complex moves for individuals and/or families that often have short turn-around times.
I also understand that the establishment of a Relocation Department and Relocation Director went through the Associate Leadership Council (ALC) for approval. Can you describe this process?
Our ALC is comprised of a core team of Keller Williams’ agents actively involved in the leadership of the company. These agents hold ownership and management accountable to live within the budget and meet company-wide goals set within specific areas such as production, profitability and education. Major decisions for the company like launching a Relocation Department must be voted on and approved by the ALC. We are grateful for this year’s ALC team members:
Thank you to JoAnn, Heidi, and members of our ALC. We now have a fully trained Relocation Team ready to meet the needs of companies and corporations nationally and internationally.
>> Press Release: Joy Ferguson named Relocation Director
 |
Joy Ferguson Relocation Director Keller Williams Realty of Northern Colorado |
Thank you for reading our Fort Collins Relocation Blog!
posted by: Joy Ferguson, Relocation Director at Keller Williams Realty of Northern Colorado
Moving to Fort Collins? Visit our Fort Collins City Guide for information about our community.
Pictures of Fort Collins
970.377.3700