When Adrienne Zoble was 12 years old she took the Kuder Test. Armed with a pen, she completed the questionnaire and it became quite clear she was a “yes” for marketing, and a “no” for math, science and the great outdoors.

She never looked back.

During the summer of Adrienne’s junior year at college she worked at J. Walter Thompson Company for seven copy writers. Returning to college after her New York experience was miserable, so Adrienne joined J. Walter Thompson Company, this time in the Media Department. She finished her degree in the evening.

These were times in the Advertising Industry when the glass ceiling wasn’t the issue for a woman, just breaking through the walls was a challenge. Married and pregnant, there was no maternity leave. Companies did not have to provide this.

Adrienne overcame this obstacle and became the Media Director of a New Jersey company, and then in 1977 she channeled her considerable energy and talent to start her own business. First Adrienne Zoble Advertising, and then as she took on staff, Adrienne Zoble Associates.

Adrienne and I had a wonderful conversation about her career. This is what she shared:

Marketing Defined
Adrienne explained to me that marketing is the umbrella. Everything under that umbrella, from answering the phone to advertising and public relations, are the spokes a company needs in order to win and maintain customers.

The profile of a company that would benefit for Adrienne’s Marketing Plan
An established or growing business that has hit a snag. Adrienne can offer her 3-month minimum Broads On Business Membership (men welcome), and then go month-to-month. Accountability is key. Adrienne will examine your business and then give you a step-by-step approach to consistent, effective marketing. She will also let you know what is working in your marketing plan – if it isn’t broke, Adrienne won’t fix-it.

What to expect from Adrienne’s Marketing Plan
During this time you would meet with Adrienne monthly. Warning, she will give you homework. Remember, it is about accountability. If you have a specific meeting or event, you will also have her professional advice. From something as seemingly simple as introducing yourself to a networking group to sophisticated marketing, Adrienne will assist you with building the layers of a successful business.

The Expert that Networks
Having moved from New Jersey to Colorado in 2001, Adrienne knew she had to get her name “out there” as they say. Adrienne had to in fact market herself. She is a walking example of networking. She is an active member of the Colorado Women of Influence, The Front Range Business Network, Bravo and the Loveland Chamber of Commerce.

In Conclusion
If you feel your business is stuck, or is just not moving forward in the direction you feel it should. If you feel you are just trying so many different avenues of marketing, but nothing is really working, then contact Adrienne. She is passionate about her business and could be just what you need!

Joy Ferguson Relocation Director  Keller Williams Realty of Northern Colorado 2580 E Harmony Rd, #301 Fort Collins, CO 80528 JoyFerguson@kwnoco.com (970) 576-5418

Thank you for reading our Fort Collins Relocation Blog!
posted by: Joy Ferguson, Relocation Director at Keller Williams Realty of Northern Colorado
Moving to Fort Collins? Visit our Fort Collins City Guide for information about our community.
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• Under Contract = Number of properties under contract
• Sold = Number of sold properties
• Months Supply of Inventory = The MSI is an estimate of how long it will take for all the homes in a market area to be sold, or absorbed, based on the number of homes currently on the market and the rate that homes have sold in the past. A market is considered balanced when the MSI falls between 5-7 months. Under 5 months is considered a seller’s market and over 7 months is considered a buyer’s market.

January 2012 ’10 ’11 ’12 % Change Between ’11-’12 Under Contract 178 113 106 -6% Sold 113 101 95 -6% Months Supply of Inventory 6.2 9.4 9.3 -1%	January 2012 ’10 ’11 ’12 % Change Between ’11-’12 Under Contract 36 26 29 12% Sold 18 28 30 7% Months Supply of Inventory 7.9 10.3 6.1 -41%
December 2011 ’09 ’10 ’11 % Change Between ’09-’11 Under Contract 123 167 189 13% Sold 155 164 196 20% Months Supply of Inventory 8.9 6.6 4.9 -26%	December 2011 ’09 ’10 ’11 % Change Between ’09-’11 Under Contract 21 40 45 13% Sold 31 43 47 9% Months Supply of Inventory 12.8 6.7 3.9 -42%
November 2011 ’09 ’10 ’11 % Change Between ’10-’11 Under Contract 134 140 165 18% Sold 170 139 162 17% Months Supply of Inventory 8.9 9.0 6.5 -28%	November 2011 ’09 ’10 ’11 % Change Between ’10-’11 Under Contract 22 17 26 53% Sold 42 13 28 115% Months Supply of Inventory 12.9 18.4 7.8 -58%

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins Real Estate Agents,
specializing in Fort Collins Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700

* GOSC: Gardens on Spring Creek
* Monday’s: Swingin’ Mondays @ Masonic Temple Center
* Throughout January: Avenue Q – The Musical playing @ the Midtown Arts Center!

Family Fun Night ~ Fort Collins
February 10, 2012
Time: 6:30 – 8:00 PM
Location: Gardens on Spring Creek
Downtown: http://www.fcgov.com/gardens

Gather your family and join us the second Friday of the month from 6:30 to 8:00 p.m. for an evening of fun for all ages and stages. Each month we provide a garden or nature-based activity, guest speaker or family friendly entertainment. All ages welcome. No pre-registration required.

Dancing with the Stars of Fort Collins ~ Fort Collins
February 11, 2012
Time: 5:00 PM – 10:00 PM
Location: Sunset Event Center

Canyon Concert Ballet (CCB) proudly presents Dancing with the Stars of Fort Collins on Saturday, February 11, 2012, at the Sunset Event Center in downtown Fort Collins—doors open at 7pm and performance begins at 8pm. Enjoy an evening of fun as you see 10 couples take the dance floor with styles ranging from swing to tango to the Lindy hop. Ticket prices- $60 each for main floor seating and $50 for upper tier seating, available at the door or call 970.472.4156 prior to the event. Votes will be sold for $1, which will determine the winning couple. Votes can be purchased at the event, at CCB office or www.ccballet.org prior to the event. For more information or to buy a vote for your favorite couple please contact Canyon Concert Ballet at (970) 472-4156 or dance@ccballet.org.

Local stars include Susan Anderson, Tricia Diehl, Connie Hanrahan, Jeff McCubbin, Erin Mounsey, Pete Meyer, Laura Oswald, Amy Rosenberg, Carl Spina and Amanda Tate. Each star is matched with a local professional dancer. All proceeds from the event will go towards the Canyon Concert Ballet Company’s performances, including sets, props, costumes and new choreography for the Spring 2012 production of Sleeping Beauty and the 2012 Nutcracker performance.

Winter Farmers’ Markets ~ Fort Collins

February 11 & 25, 2012
Times: 10:00am – 2:00pm
Location: Opera Galleria

WINTER MARKETPLACE * LOCAL FOOD & CRAFTWORK

Live Music, Activities for Kids & Good Cheer! Come enjoy more than 50 vendors each market, selling seasonal produce & fruit, meat & poultry, cheese, bread & pastry, cider, wine, honey, confections, hand-made crafts and MORE.

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins Real Estate Agents,
specializing in Fort Collins Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700

Here is my new strategy:

Goal-setting with the 4-1-1: I’ve used the 4-1-1 method for years to manage my business and personal goals. In short, every Monday I set weekly goals that support my monthly goals that in turn support my annual goals. Keller Williams offers a slick online 4-1-1 that I update weekly, but you can also download a version at www.productivitywarrior.com.

Task Management with Wunderlist: I realized recently I developed a bad habit of co-mingling my goals and tasks. These two require separate management techniques. After reviewing different options I settled on Wunderlist to manage my tasks. Using Wunderlist, I’ve separated and categorized business and personal tasks. Lastly, per great advice from the FCIP meet-up, I’m maintaining a Top 6 list of the six tasks I must get done today.

• Here is a great article I came across when researching task management tools – “14 Online Task Management Tools.”

“Time…You Ain’t No Friend of Mine:” I’ve heard it over and over again, TIMEBLOCK. This is the year I embrace time blocking. A few techniques I recently implemented:

• I started with the worst offender – EMAIL. I now do a 10 minute check first thing in the morning followed by a mid-day check and one check in the afternoon. Email isn’t instant messenger so I need to stop treating it like that.
• Gmail Snooze – thanks to Patrick Quinn (@IamSigmund) I installed Gmail Snooze. This allows me to time-delay emails from appearing in my Inbox until I need to deal with them.
• Small pockets of time are a goldmine – good reminder last week from Ron Zasadzinski (@ron_z). Now that my tasks are organized it’s easy for me to check-in and find tasks I can accomplish within the small gaps of time that present themselves throughout the day.
• Lastly, I’m a morning person so when possible I’m moving meetings to the pm, dedicating my prime time to the Top 6.

I would love to hear what approach and tools you use to manage your goals, tasks and time. Please leave your comments below. I’m off now to cross this blog post off my task list [insert satisfied smile].

Kelli Wallace
Director of Technology
Keller Williams Realty of Northern Colorado
http://about.me/kellinwallace
@knwtech

• A new lane in each direction of I-25 between State Highways 66 and 14.
• A commuter rail service connecting Fort Collins and Longmont.
• A new express bus system along I-25 with buses running from Fort Collins and Greeley to Denver International Airport and Downtown Denver.

CDOT is responsible for a 9,146 mile highway system with 3,447 bridges. Over 27.4 billion vehicle miles are clocked on the system each year. To learn more about the current active highway construction projects and corridor studies/assessments, go to www.coloradodot.info/projects. You can also access CDOT’s Long-Range Transportation Plan from the CDOT website.

Sources: Northern Colorado Business Report, “$2 billion NoCo transportation plan gets OK” by Steve Lynn, 1/10/2012.

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins CO Realtor,
specializing in Fort Collins CO Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700

After examining 30-day mortality rates, survival rates, medical complications, length of stay and overall patient safety for over 300 health systems, Thomson Reuter pulled the Top 5 Health Systems in the following categories: small (operating expenses less than $750 million), medium (operating expenses between $750 million and $1.5 billion) and large (operating expenses over $1.5 billion). PVHS made the Top 5 for small health systems and Banner Health made the Top 5 for large health systems.

PVHS provides services for northern Colorado, southern Wyoming, and western Nebraska. Fort Collins is home to two PVHS hospitals and PVHS’s Medical Center of the Rockies just recently opened their doors in Loveland. In 2008, PVHS received the Malcolm Baldridge National Quality Award for extraordinary performance.

Banner Health owns and operates the McKee Medical Center in Loveland and the North Colorado Medical Center in Greeley. Additional recent awards and honors for Banner Health include the HealthGrades® 2011 Distinguished Hospital Award for Clinical Excellence™ and HealthGrades® 2011 Emergency Medicine Excellence Award™.

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins CO Realtor,
specializing in Fort Collins CO Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700

• Under Contract = Number of properties under contract
• Sold = Number of sold properties
• Months Supply of Inventory = The MSI is an estimate of how long it will take for all the homes in a market area to be sold, or absorbed, based on the number of homes currently on the market and the rate that homes have sold in the past. A market is considered balanced when the MSI falls between 5-7 months. Under 5 months is considered a seller’s market and over 7 months is considered a buyer’s market.

December 2011 ’09 ’10 ’11 % Change Between ’09-’11 Under Contract 123 167 189 13% Sold 155 164 196 20% Months Supply of Inventory 8.9 6.6 4.9 -26%	December 2011 ’09 ’10 ’11 % Change Between ’09-’11 Under Contract 21 40 45 13% Sold 31 43 47 9% Months Supply of Inventory 12.8 6.7 3.9 -42%
November 2011 ’09 ’10 ’11 % Change Between ’10-’11 Under Contract 134 140 165 18% Sold 170 139 162 17% Months Supply of Inventory 8.9 9.0 6.5 -28%	November 2011 ’09 ’10 ’11 % Change Between ’10-’11 Under Contract 22 17 26 53% Sold 42 13 28 115% Months Supply of Inventory 12.9 18.4 7.8 -58%
October 2011 ’09 ’10 ’11 % Change Between ’10-’11 Under Contract 184 190 169 -11% Sold 243 185 176 -5% Months Supply of Inventory 7.0 7.2 7.2 0%	October 2011 ’09 ’10 ’11 % Change Between ’10-’11 Under Contract 51 38 46 21% Sold 53 38 48 26% Months Supply of Inventory 5.7 8.1 4.7 -42%

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins Real Estate Agents,
specializing in Fort Collins Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700

9 markets with rising real estate values
1. Tulsa, Oklahoma
2. Oklahoma City, Oklahoma
3. Lincoln, Nebraska
4. Madison, Wisconsin
5. Honolulu, Hawaii
6. Fort Collins, Colorado
7. Fort Myers, Florida
8. Pittsburgh, Pennsylvania
9. Boulder, Colorado

According to the report, the median value of a home in Fort Collins is $217,300. Mortgage rates continue to push lower, dropping to 3.98% from 4.23% in October of 2010, offering historic affordability to today’s home buyers. While mortgage lending conditions continue to be a challenge, more and more people are seeing the advantage of buying a home sooner rather than later. This bodes well for the Fort Collins housing market.

>> Click here to start your Fort Collins home search!

You can read the complete Inman News report at:
http://www.inman.com/news/2012/01/4/9-markets-with-rising-real-estate-values.

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins CO Realtor,
specializing in Fort Collins CO Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700

* GOSC: Gardens on Spring Creek
* Old Town Ice Skating Rink open throughout January!

* Monday’s: Swingin’ Mondays – Dancing event @ Masonic Lodge Event Center
* Throughout January: Avenue Q – The Musical playing @ the Midtown Arts Center!

First Friday Gallery Walk ~ Fort Collins
January 6, 2012
Time: 6:00 – 9:00 PM
Location: Downtown

Enjoy an evening out in Downtown Fort Collins! Old Town Art Galleries in Fort Collins remain open for this self-guided tour, refreshments are served, many are offering changing exhibits so there is something new to see every month.

Click here to see a map of the galleries!

Winter Farmers’ Markets ~ Fort Collins
January 14 & 28, 2012
Times: 10:00am – 2:00pm
Location: Opera Galleria
WINTER MARKETPLACE * LOCAL FOOD & CRAFTWORK

Live Music, Activities for Kids & Good Cheer! Come enjoy more than 50 vendors each market, selling seasonal produce & fruit, meat & poultry, cheese, bread & pastry, cider, wine, honey, confections, hand-made crafts and MORE.

eTown Live Radio Show Taping ~ Fort Collins

January 26, 2012
Time: 7:00 PM
Location: Lincoln Center
Website: Purchase Tickets

Hosts Nick and Helen Forster launch eTown’s 2012 season with a return to Fort Collins’ newly-renovated Lincoln Center for a special ‘on-the-road’ live radio show taping with influential alt-country legends, The Jayhawks, and Americana darling Justin Townes Earle. This more-than-a-concert live event will feature musical performances by both guests, as well as conversation and insightful interviews, collaboration and a special E-Chievement Award winner story.

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins Real Estate Agents,
specializing in Fort Collins Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700

Air quality, life expectancy, mortality rates from cancer and motor vehicle accidents, crime statistics, housing depreciation, foreclosures, job loss numbers, terrorist threats, extreme weather, risk of natural disasters, and environmental hazards were taken into consideration for 379 metropolitan areas. After crunching the numbers, the Fort Collins-Loveland area came in as ninth-most secure mid-sized MSA (populations from 150,000 to 500,000). This ranking comes of the heels of Allstate Insurance ranking Fort Collins as the #1 Safest Driving City.

Boulder, CO also took a top spot on the mid-sized MSA’s Secure Places to Live Survey, coming in at #2. You can read the complete Farmers Insurance press release at:
http://www.farmers.com/12_15_11_SecureCities.html.

Thanks for reading our Fort Collins Real Estate Blog!
Posted By: Keller Williams Realty of Northern Colorado – Fort Collins CO Realtor,
specializing in Fort Collins CO Real Estate and Northern Colorado Real Estate
Pictures of Fort Collins

970.377.3700